Adrian Campbell has been working on sustainable building projects for over 20 years. He has a broad range of experience that reflects this long insight into the topic and its genesis of meaning within the construction industry. He currently leads the engineering design on one of Europe’s most exciting low carbon city block projects, called Low2No in Helsinki. This incorporates a truly broad appreciation of carbon and its position within sustainability thinking including , new economics evaluations that include carbon, advanced integrated solar technologies and importantly the influence of buildings on user consumption. Adrian’s previous experience includes a wide role from advising on city regeneration in Doha to designing very low cost schools passive schools in Malawi. He advised the Engineering Council of the UK’s on their principals of sustainability and was one of the key authors of Arup’s own approach to sustainable building design.